Ariel & The Culture
Ariel & The Culture is a Mexican-American artist hailing from Dallas, Texas.
Known for his ability to create vibrant and captivating anthems that exude a sense of nostalgia, Ariel draws influence from the sounds of his Mexican motherland and the diversity of Dallas’ Oak Cliff community. Ariel (aka Ariel & The Culture) has been making waves in the music scene with a unique take on Latin-Indie and Alternative R&B music since 2017. Through his sweeping stage presence and evocative tracks, Ariel amassed a nationally devoted fanbase.
Ariel’s breakthrough came when his single “Dame Tu Amor” gained significant traction on the popular platform, TikTok, garnering millions of plays across various streaming platforms thanks to write-ups in Bandcamp, Remezcla, NPR’s Alt-Latino, and more. This newfound exposure propelled Ariel into the spotlight, elevating him from local club performances to sold-out shows and coveted opportunities to share stages with renowned acts like Boy Pablo, Inner Wave, Girl Ultra, and many others.
Following a successful 15-stop national tour in Fall 2022, Ariel has solidified his position as one of the most thrilling and promising artists emerging from the Texas music scene. With the creation of events like “Latin Prom Night”, a touring concert themed in the style of quinceañeras & “Mi Casa” a genre-less dance party that serves as a launching pad for the best new music in the world, Ariel continues to push boundaries and pave the way for unique musical experiences.
Ariel’s debut EP, titled “buena vista!”, marks a significant milestone in his musical journey. Through his indie, pop, and R&B tracks, he becomes a guiding light for first-generation individuals, resonating deeply with those who share similar backgrounds and experiences. With a masterful touch of timeless romanticism woven into his lyrics and melodies, Ariel consistently captivates audiences with each and every song, project, and performance.
A first generation Mexican-American and a proud ambassador of her family’s cultural heritage, 19-year-old Sarah Silva – performing under the moniker Estevie – leads the new wave of pop artists bringing back old Latin sounds. On the forefront of the cumbia and Mexican regional music resurgence, Estevie’s unique blend of traditional Latin styles and modern pop is deliciously addictive. Equal parts evocative, fierce, playful, and endearingly quirky – the LA-based singer-songwriter is love at first listen. Growing up in the small town of Beaumont, California, Estevie began singing at age eight eager to learn the songs she heard at family gatherings. Immediately discovering a passion and talent for performing, she auditioned for the Mexican singing competition La Academia Kids at age 11 where she won second place. By age 15, she had built a following on YouTube – now sporting more than 1.3 million followers across platforms – and was recruited to tour Latin America with a teen influencer group where she played to crowds of 5,000-10,000 people. Then in August of 2021, Estevie independently released her breakout single “Canela,” alongside a stunning self-directed music video.
Capturing her magnetic presence and sultry vocal performance style, the “Canela” video garnered over 400K views and the attention of the biggest acts in the regional Mexican genre. Subsequently, Estevie landed a feature on Eslabon Armado’s 2022 album NOSTALGIA – the first regional Mexican album to debut in the top 10 of the Billboard 200 – and inked a record deal with Ricky Reed’s Nice Life Recording Company. Now teaming up with award winning producer/songwriter Ricky Reed (Lizzo, Camila Cabello, Leon Bridges, Bomba Estereo, and many more), and her longtime producer Alan Vega, Estevie presents upcoming singles “Chiki Bombon,” and “La Cumbia Del Cucuy.” Influenced by the playful songwriting style of cumbia sonidera – a folkloric style native to Mexico by way of Colombia – Estevie artfully blends pop elements with the more cartoonish rhythmic layers and lyrical style of cumbia sonidera while incorporating notes of norteno and reggaeton with stunning ease. The result is a unique and invigorating sound sure to resonate deeply with Latin listeners while attracting new audiences – Spanish speaking or not. “I don’t want parts of our culture to be forgotten,” says Estevie. “I feel like we’re still cultivating our culture and keeping it modern at the same time, and that’s exactly what I want to do.”
Hector Sifuentes is a first generation Mexican-American stand-up comedian hailing from Dallas, Texas. Born to a mother from Parral, Chihuahua, and a father from San Agustin De Ocampo, Durango, Mexico, Hector’s unique cultural background infuses his comedy with witty observations and relatable anecdotes that captivate audiences with laughter and resonate with diverse communities.